"Cumulus-Extra" is reminiscent of the original concept

«Cumulus-Extra» erinnert an das ursprüngliche Konzept

Guest

In and of itself, I don't think the "Cumulus-Extra" idea is bad, but I'm not interested in any of the offers that are visible today. There is certainly room for improvement. "Cumulus-Extra" is reminiscent of the original Cumulus concept, when the vouchers could not only be used like cash, but could also be used to reduce the price of a product depending on the offer. If I remember correctly, for example, three 5-franc Cumulus vouchers could be used to buy a bicycle for 250 francs less. With amounts like that, the campaign certainly made sense. What was less acceptable was that you could use a 5-franc Cumulus voucher to get a reduction of 10 francs on the purchase amount. However, you only saved 5 francs because you had to pay for this "saving" with a voucher, which was actually like 5 francs in cash (the same problem currently exists with "Cumulus-Extra" with the offers "Alpamare", "Bernaqua", "Säntispark", "Vitam", "Pathe"). Many people found this too complicated. Or they saw that they were being tricked into a discount that wasn't really a discount, and the scheme was quickly abolished - and now comes the new edition called "Cumulus-Extra".

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All replies (6)

Guest

Dear Mathomas

Thank you very much for your detailed feedback and your thoughts on this topic. I can assure you that there are sensible considerations behind the "Cumulus-Extra". However, I will pass on your feedback.

Best regards
Sarah, Migipedia team

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Guest

Dear Sarah

What, please, are "sensible considerations"?
How sensible are the considerations if the result is that you get a discount of 10 francs when you have to pay for it with 5 francs - and the actual discount is therefore only 5 francs?

Best regards
Mathomas

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Guest

Mathomas, what's the difference between the advertisement (regardless of the store) that the CHF 450 bike in the promotion now "only" costs CHF 399? From the one that you have to hand in a coupon for it? Or that you can pay with Reka, which you bought a little cheaper? Or the promotion where 3 packets of coffee are sold for the price of 2? Or a 10% discount? Ultimately, these are all promotions where everyone can work out for themselves whether the price falls within their own budget or not.

I don't see any "concealment" or "pretense" here, because we consumers aren't that stupid ...

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Guest

Luisa_kY, where in my posts do the words "concealment" and "pretending" appear?

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Guest

quote "Or they saw that a discount was being FACED to them that wasn't really a discount" ... apart from the reproachful style of the answer. But since my name is neither Sarah nor do I have an M on my back, I would say the same thing in the ALDI forum ... oh no, they don't have any discount coupons :-)

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Guest

Luisa_kY, you're right, it really is "fake". It refers to the rule back then that if you handed in a certain number of Cumulus vouchers, you got a certain discount - just like "Cumulus Extra" does today. Today, as then, the Cumulus vouchers have a value in francs, which is achieved by purchasing goods. Today, as then, it is possible to buy goods in Migros with these vouchers. These vouchers are not vouchers that you can cut out in the newspaper and only serve the purpose of a certain discount when you hand them in. So you could say that the Cumulus vouchers are like an interest payment, with the difference that you don't receive them - as you would at a bank - for a credit balance, but for purchases made. So if you are told that you will receive a discount of 10 francs on something if you hand over a Cumulus voucher worth 5 francs, you will actually save 5 francs (because you can no longer shop at Migros with these 5 francs from the Cumulus voucher). So the advertising makes you believe that you are saving 10 francs, although you have to finance this saving with 5 francs. It would be less bad if you could buy a discount of 51 francs (as in your example) with this one 5-franc Cumulus voucher, because then you would actually make a certain saving (with added value).

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