well, it used to come in a jar identical to the gourmet mix grill mild, for example, which is hard to beat, no matter what kind of meat you sprinkle it on.
but the couscous gourmet seasoning hasn't been around for a loooong time. another missed opportunity, as the product simply appeared, most people probably didn't know what to do with it (how many consumers cook couscous more often than not...?!??), the name was poorly chosen, no ideas were provided, and then the item quietly disappeared from the shelves again - unfortunately....
because there was no oriental mixture that was so harmonious and complete and therefore allowed for really good dishes with an oriental touch - not just couscous!!!
but you should have communicated the possibilities - acted - not reacted by removing the spurned jar from the range.
prepare a risotto with this spice instead of saffron/porcini mushrooms, throw in a handful each of sultanas/wine berries, sunflower and pumpkin seeds and a piece of butter at the end and you practically have a guarantee that you will buy this mixture again. couscous, on the other hand, most people won't want to cook....
so if you were planning to bring it back to life, this time you'd have to tell potential buyers what the spice is good for and that it's worth trying - in a simple but convincing way.
i don't really believe in it - if it should happen anyway - THANK YOU !
All replies (4)
Guest
Hello nirawan
Thank you for your suggestions and criticism. When I look at the product comments here on Migipedia, the Swiss are actually quite open to trying out new culinary delights. But it's quite possible that you need to make it even more appealing to them (spontaneously: FB page with recipes from fans? etc. etc.). Can you tell us something about the ideas you have to bring such a product better to consumers?
Best regards,
Sabine, Migipedia team
absolutely - swiss people like foreign cuisine, but very few people - including me - know how it works or what effect a spice etc. has.
what's more, couscous is a dish, i.e. a spice, which is actually suitable for all oriental dishes (and even beyond).
if someone then looks up couscous, they will find a recipe that will make most people close their (virtual) cookbook again.
when it comes to foreign ingredients, it's all about offering the customer a 'SIMPLE complete solution'. in the case of a spice, for example, this means a sales stand that offers most of the ingredients (which many people don't have at home) for this dish - including the recipe. for the rice I mentioned, this would mean: couscous spice mix, onion powder, garlic powder, sunflower seeds, pumpkin seeds and the recipe with a note of what else is needed but not packed in the stand: rice, olive oil, butter, bouillon, etc.
a recipe that promotes a new product must be understood within 2-3 minutes and the result must be a culinary aha-experience.
during the campaign, the whole thing is also posted on the internet and remains there as a 'suggestion to get to know'.
these are the roughest elements needed to get 'something' across.
there are tons of opportunities in various areas to exploit the untapped potential. if anyone from migros is really interested in this, this is clearly a fun but also the wrong platform :-)
Guest
Hello nirawan,
Yes, we are definitely interested in your ideas! But I don't think it's necessarily our job to build demand for a product "from scratch", which is probably what you mean when you suggest a "get to know it all" solution. Most of the time, we introduce foreign products that are either in demand by a growing segment of the population (migrants) or are slowly becoming more popular among the Swiss. Then it is usually no longer necessary to explain in detail how these products can be prepared. Apart from that, there are some very knowledgeable fans here on Migipedia who give curious people dozens of preparation tips for new and tried-and-tested dishes.
We will of course take your interesting suggestions on board and I hope that we will be able to use them soon!
Best regards,
Sabine, Migipedia team
hello sabine,
a product that was previously not in the range had a zero volume and was probably included in the range so that it would sell. if it doesn't sell, you can simply take it out of the range again and write off the costs incurred, or you can think about why this happened.
migipedia is an amusing platform, but it is unlikely to be an instrument for better market penetration. the lion's share of potential buyers decide at home at the kitchen table and in the store (point of sale) whether something goes on the shelf, and it is precisely this lion's share that determines whether a product remains in the range.
the slow rise in popularity only works if it becomes popular relatively quickly - otherwise the product will disappear again, and not because the customers thought it was bad, but because they never tried it because they misjudged it from the start.
it's not a bad thing - but it's a shame, as it ultimately generates a loss-loss situation instead of a win-win situation.