Why did you remove this milk from your range, so well sold at MM Pully? In my opinion, it's a mistake and a loss of sales!
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All replies (4)
M-Infoline
Hello remusa, can you tell us which milk you are looking for? Best regards, Susi
1-LITRE MILK CARTON. DRINK AND 3% FAT. WHEN YOU BUY THIS MILK, CHF 1.-- GOES TO THE PRODUCER. MM PULLY MADE A BIG SPLASH BY OFFERING IT. MANY CUSTOMERS REGRET THE DISCONTINUATION OF THIS MILK. IT WAS A GOOD DEED FOR THE FARMERS.
M-Infoline
Hello remusa, can you tell us which milk you are looking for? Best regards, Susi
Hello M-InfolineI read the article dated 24.10.2021 in the "Schweizer Bauer": Bauern realisiern Milchpreis von 1 Franken. It says that in French-speaking Switzerland, 74 Migros branches offer the milk, which can also be ordered from Migros Online. Best regardsFrederica
remusa
1-LITRE MILK CARTON. DRINK AND 3% FAT. WHEN YOU BUY THIS MILK, CHF 1.-- GOES TO THE PRODUCER. MM PULLY MADE A BIG SPLASH BY OFFERING IT. MANY CUSTOMERS REGRET THE DISCONTINUATION OF THIS MILK. IT WAS A GOOD DEED FOR THE FARMERS.
Hello remusa, thank you very much for contacting us about the delisting of fair milk. We fully understand your disappointment and have immediately discussed your message with the specialist department. With the introduction of "Le Lait Equitable" milk in February 2021 in French-speaking Switzerland, we have responded to a regional demand. Sales have stabilized at a level that is hardly comparable with other items in the same assortment, but it was important for Migros to meet the demand, even if it was very specific and local. For Migros, however, it is even more important to improve sustainability requirements for all price categories. Sustainability must be affordable for more and more customers. In this way, our customers can be sure that every milk product on the shelves has been sustainably produced according to well-known and recognized labels. The association "Le Lait Equitable" is currently unable to supply us with milk that meets organic or IP-SUISSE requirements. As soon as this is possible, we will of course consider reintroducing it to our range. As Switzerland's largest retailer, Migros believes it has a duty to advance the themes of sustainable development by closely accompanying and supporting producers as a reliable partner. By switching to IP-SUISSE meadow milk, Migros is also strengthening its strategic collaboration with IP-SUISSE, a label that is recognizable by its famous ladybug logo and has proved its worth over the years. Best regards, Mia