What criteria are used to decide whether the Blevitas are offered in the large packaging or the smaller one?
I really like the Blevita with cheese, but I'm reluctant to buy it because I don't like all the packaging.
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All replies (2)
Guest
Dear @jajaja Thank you for your question, I will be happy to pass it on to the product manager.
Best regards and have a nice evening
Marina
Guest
Hello @jajaja
Here is the feedback on your Blevita question.
Customer needs for more choice (different Blévita varieties at home), mobility (on-the-go consumption) and demographic trends (more and more small households) mean that the demand for and consumption of Blévitas in the form of portions is now 85%. As the shelves in Migros stores have limited space, it is unfortunately not possible to offer all varieties in bars.
I hope this clarifies your request. We are always available for further questions.
Kind regards
Marina