Unfortunately, I can't find such an article in the Migros supermarket. I hope and wish that Migros will soon have such a product in its range.
Organic rice drink with almonds UHT 1 liter
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All replies (6)
Guest
hello, the alnatura line has a very tasty almond rice drink...
I often prefer to buy everything in one place, so the Migros supermarket, or alternatively the Coop, is closer to me than having to go to Alnatura. I would like this to become a standard item that you can also find in Migros, as it has been in the Coop's standard range for a long time.
Guest
Hello everyone
Thank you for your messages. I will be happy to pass on the request for the rice drink with almonds to those responsible for the relevant product range. We are also constantly working to ensure that more Alnatura products are available in the "normal" Migros stores.
I'll keep my fingers crossed that this drink will soon be on the shelves in other places too.
Best regards
Tanja
Here is something else about almond milk, found in the Tagesanzeiger.ch/Newsnet of 18.11.2014. It would be desirable if Migros could include pure almond milk in its product range ?
Vegans rely on it, as do allergy sufferers and mothers who do not want to expose their infants to any additional risk: almond milk. The concoction made from water and almonds, which is either made in a high-performance blender and then strained, or is available ready-made in stores, is currently experiencing a boom.
In the USA, market leader Whitewave Foods and its Silk brand have recorded growth of between 45 and 60 percent for the sixth consecutive quarter. According to the market research company Nielsen, the overall market grew by 46% last year, with sales now amounting to over 700 million dollars. By comparison, the former leader in the plant-based milk substitute sector, soy milk, no longer generates even half as much turnover in the USA.
In Switzerland, the boom is still in its infancy
The trend is now spreading to European countries, where almond milk has hardly been widespread to date. In the UK, food retailers are currently reporting growth rates of 80 to 90 percent, as the Daily Telegraph reports. And the boom is even noticeable in Switzerland - even if almond milk has so far been a niche product.
At the health food chain Egli, sales of almond milk and mixed almond milk drinks have risen by 55% to 18,000 packs sold this year. Whole almonds are also in much greater demand: Egli recorded an increase of 32 percent. In contrast, other milk substitutes only increased by 26 percent.
Coop has to respond to the high demand
Demand is now so high that even the major distributors are having to react. Neither Migros nor Coop currently stock pure almond milk; both only offer a rice drink with almonds. However, this is likely to change soon due to the rapidly growing market for milk substitutes. At Coop, sales of rice drinks are growing at a double-digit percentage rate, and the top seller in the entire milk substitute category is the almond mix drink. This is why the retailer is now adapting to customer wishes: "We are about to introduce almond milk," says spokeswoman Denise Stadler.
According to Coop, this sudden customer preference is being driven by the general increase in demand for lactose-free and vegan products. This can also be seen at Egli, says sales manager Fabienne Marty: "Customers are becoming more critical in their purchasing behavior." Healthy eating is becoming more important, partly because more intolerances are occurring and partly because customers are increasingly choosing not to eat certain foods.
Coop has introduced a brand-new "pure" almond drink. I hope that Migros will comply with our wishes, as expressed in this forum, and include such a product in its range? Almond drink, or almond milk, without rice, i.e. not soaked in rice, would be the best solution.