Hello, I would like to vent my anger about various Anna's Best products. I find it offensive that, for example, unripe strawberries are picked and shredded. The statement that the strawberry should come back when it is ripe is also absolutely nonsensical.
In the eyes of people who would be happy to have unripe strawberries, tinned apricots etc., these clips are absolute mockery.
They don't fit in with Migros at all...
Hello @tamxy
In advertising, actions or people are usually somewhat exaggerated. The aim of this advertisement is to show that Anna's Best products are of high quality, and of course no strawberries are "picked" during the actual production process. I am happy to answer any further questions you may have. Kind regards, Nicole
Guest
I also find the commercials "offensive" in the sense that quality is linked to the (natural!) color & shape of fruit and vegetables in a negative way!
@Nicole_Migros Despite understanding the creative leeway required by marketing to differentiate a product from the competition or to make it appealing to the customer - the enormous influence of advertising on the customer means that marketers are all the more responsible.
Said advertising reinforces the unfounded standardization of products in their natural form and blinds people to any notion of the "natural form" of fruit&vegetables.
Yes - advertising is offensive because it contributes directly to food waste.
