Lately I've noticed that Migros promotions are getting more and more complicated. For example, they are now only valid at weekends or only for part of a brand or only for individual pack sizes. Or they are only valid if you have activated the receipt, but you always have to be careful until when it is still valid. I've "fallen in" several times because of this and I'm always very annoyed about it and feel "taken for a ride". I think it's completely the wrong approach. That's exactly what our big competitor C has been doing for some time now, and I hardly ever shop there any more. I don't need 77 or 99 vouchers and no 183 weekly promotions. I don't have the time or inclination to look so closely at everything. Maybe housewives have time to study everything in detail. But for the many working people like me, who still have to watch their money, it's too time-consuming, tedious and - because of the failures - too expensive. This is no longer "my" Migros. If things go on like this, it will lose more and more customers like me to the discounters.
All replies (7)
Hello Himbeersirup007, thank you for your contribution. We try to create as balanced a mix of offers as possible in order to cover all of our customers' needs and offer them attractive offers. The fact that you feel that the range of promotions is no longer clear is valuable customer feedback for us. After all, the aim should by no means be to make shopping more complicated for consumers with an excessively large and varied range. Kind regards, Chloe
Guest
In addition to the 2-fold, 5-fold discounts on bulk purchases, the 3-fold and other discounts on Cumulus purchases, the 20-fold, 40-fold discounts on individual items after ordinary purchases, the weekly promotions, there are now daily promotions, weekend promotions with flowery words like "copycat wanted" or "barbecue side dishes with style" - no longer manageable, especially not in paper form... and yet everything is still printed out... A suggestion to Migros: create a setting option where everything is automatically activated... if it is redeemed, it's ok - otherwise it's not tragic. In any case, I look at the current net price - I leave such gimmicks out of the equation!
In addition to the 2-fold, 5-fold discounts on bulk purchases, the 3-fold and other discounts on Cumulus purchases, the 20-fold, 40-fold discounts on individual items after ordinary purchases, the weekly promotions, there are now daily promotions, weekend promotions with flowery words like "copycat wanted" or "barbecue side dishes with style" - no longer manageable, especially not in paper form... and yet everything is still printed out... A suggestion to Migros: create a setting option where everything is automatically activated... if it is redeemed, it's ok - otherwise it's not tragic. In any case, I look at the current net price - I leave such gimmicks out of the equation!
Hello Maidoenneli Thank you very much for your feedback. As we at Cumulus and our partners want to constantly develop and improve, I am happy to receive your feedback and forward it to the responsible department. Unfortunately, I cannot provide any information about the subsequent measures - thank you for your understanding and best regards Sofia
I don't like the weekend promotion either. But now I have to ask you: do you mean the discounters Aldi and Lidl? The ones that have two promotions every week with different, overlapping terms plus a weekend promotion plus other special promotions? You can easily manage the vouchers in the Migros app. Here's my tactic: At some point between purchases, I activate all vouchers except those for 2x / 3x / 5x Cumulus points for everything. I only activate them when I go towards the checkout with the full weighing scale or put the goods on the conveyor belt when I see that the value of the goods makes it worthwhile. As the activation process is now quick, it works really well. Why do I think this is the simplest and most efficient method? Because, in contrast to Coop, the validity period of the vouchers does not count from the time of activation and therefore you don't have to think about when to buy what so that the 2,000 vouchers you've got mixed up don't expire and you get stressed, but the validity period is fixed at Migros. Personally, I don't let any company put me under stress any more, I'm strictly against it. And if I buy something from the voucher products within the fixed validity period, fine, if not, then not. Give it a try. With this really simple tactic, I usually earn at least twice as many points per month as I spend francs AND I'm completely unstressed.
Guest
I don't like the weekend promotion either. But now I have to ask you: do you mean the discounters Aldi and Lidl? The ones that have two promotions every week with different, overlapping terms plus a weekend promotion plus other special promotions? You can easily manage the vouchers in the Migros app. Here's my tactic: At some point between purchases, I activate all vouchers except those for 2x / 3x / 5x Cumulus points for everything. I only activate them when I go towards the checkout with the full weighing scale or put the goods on the conveyor belt when I see that the value of the goods makes it worthwhile. As the activation process is now quick, it works really well. Why do I think this is the simplest and most efficient method? Because, in contrast to Coop, the validity period of the vouchers does not count from the time of activation and therefore you don't have to think about when to buy what so that the 2,000 vouchers you've got mixed up don't expire and you get stressed, but the validity period is fixed at Migros. Personally, I don't let any company put me under stress any more, I'm strictly against it. And if I buy something from the voucher products within the fixed validity period, fine, if not, then not. Give it a try. With this really simple tactic, I usually earn at least twice as many points per month as I spend francs AND I'm completely unstressed.
@Rumpelstilz : Well, this way of "managing" Cumulus may work if Cumulus is part of your life's purpose. This attitude to life is also entirely in the spirit of Migros: customer loyalty, more purchases... It also requires the constant use of a cell phone for Migros - but not everyone wants to do that. Recently, I also saw the procedure of an old woman at the busy staffed checkout: she picked up about 30 such vouchers - mainly for individual items - and the cashier first had to discard everything that had expired and then, in a second step, explain to each voucher what it was for, in the end 2 remained ... Certainly not an everyday example. To come back to your approach: It would be much simpler to have the following basic setting: For 2x, 3x, 5x = activate automatically if purchase is over CHF 100 (= you will then receive a new 2x) Other cases = generally activate automatically (as you do manually) This would calm the whole situation, because this "annoying voucheritis" can also be counterproductive, as I have already heard from comments: -- A meat eater (not even exaggerated) receives 20% offers for vegan food as an invitation to change.
-- A Muslim woman who never buys pork receives special offers on this meat -- Another person adds some cleaning or detergent item for the next few months and receives a 20x or 40x offer on the same item for this purchase ... There are many more examples.
Guest
Briefly on the last part, why do so many people relate these vouchers to themselves personally and their lifestyle? We are in a system that simply picks us out according to scheme F in order to generate as much turnover as possible. The vouchers are distributed automatically in the system, sometimes according to shopping behavior - sometimes according to being able to try out new things. The system doesn't know who is Muslim, vegan, pregnant or gluten intolerant. These examples did not happen to force someone to eat vegan LOL without a receipt for vegan food uiuiui they want me to eat veeeegaaan😂🤦🏻♀️ but because you could try it out. If you have never bought pork before, you COULD like it, grab the treat from the receipt and try it out cheaper. How should the system know it is never bought out of conviction. There's no other thought behind it than: more money. And yes, I do it like this: activate all receipts. Shop normally. Done. If I want to save money I go shopping at LIDL/ALDI. But yes, all the promotions have become tedious and too stupid for me to keep chasing after what's on which day, from two but without mClassic, there are percentages or multiple points... Chasing bargains or rather being chased by them...
@Bodenseeknusperli : You're right, of course - breaking these vouchers down to personal shopping behavior would be too time-consuming for Migros. I only said : I heard it like this... during small talk in a women's group, where people talk about the weather and men in the same breath - but all things that still stick! :-D
I don't want to deny that feeling at all, many probably feel that the vouchers are made for them personally and have little understanding for what is nonsensical for them. I wish you could select categories that you really never need, that would be ideal😅
@Bodenseeknusperli: Yes, broad categories would be cool, but you will hardly ever be able to select finer categories in the style of personal preferences and expect PERFECTLY Tailored results. I say this as someone who has never worked at Migros, but who has spent more than two decades in large companies and more than a decade working on IT structuring, IT projects, etc: The basis for both effective, personalized marketing and a possible, finely tuned selection of preferences on the part of customers is a perfectly managed product database. Perfectly managed means that the database in the background must be: complete (ALL products are recorded), up to date, there are clearly defined categories and every single product must be correctly and completely recorded in this respect. In practice, it might look like this: Customers with allergies only want to see allergen-free products. This would mean that Migros would have to create a category for allergens. As allergens are not simply allergens, sub-categories would have to be created, e.g. soybeans, celery, nuts, etc. And now this information (soybean yes or no, celery yes or no, etc.) must be stored in the database behind each individual product. Also for celery. Also for meat. Even for mineral water. The time and personnel involved and therefore the costs would be infinite and Migros would not earn a single franc more. I would also really like to be able to select or deselect broad categories, but you know how people are: they always want more. And in this particular case, it would certainly be those who shouted the loudest (and I don't mean the two of us ;-)) who end up demanding more data protection and more privacy protection and making a huge fuss. Well, you just can't have it both ways. :-) Speaking of the product database: Dear Migros, your product database, which the app accesses, is now in a very dilapidated state (sorry!) and this is visible to every customer. Perhaps the money would be better spent here than on another and another and another additional campaign...? It's neither my responsibility nor my expertise, just a nice thought-provoking suggestion... :-)