It's really great and very commendable how Migros takes us people with special dietary requirements into consideration. As a coeliac sufferer, I really appreciate the ever-growing range of special products. Thank you very much, dear Migros!

The advertisement with Giosua is cute, where he can see "at a glance" whether he can eat the cake or not. But that's not the case. The cake could just as easily be lactose-free and still carry the AHA! label. In addition to the AHA! symbol, you always have to read very carefully which allergens are not included. Of course this is declared, but the "at a glance" thing is, well...

The AHA! cornets are a good example. They are made without milk and are therefore lactose-free. That's great. But the cornet still contains gluten. The AHA! label can be quite deceptive if you don't look very closely (at a glance). A little tip on the side: Coop has delicious gluten- and lactose-free Cornets with milk ;-)

Perhaps it would be good if the AHA! label could simply be made a little easier to distinguish depending on the allergen, perhaps with different colors or something. Then the "at a glance" thing would also be feasible, somehow.