According to an interview by Group CEO Mario Irminger in the Swiss press, CHF 71 million is to be used for the anniversary activities. Money thrown out the window. It would be better to invest this money in lower prices so that customers benefit. The start with a stupidly stupid commercial. This was just another opportunity for some marketing fuzzies to let off steam. Finn the elf sends his regards.
Then a "Merci" tour with "Das Zelt" is announced. Presumably free culture for well-heeled intellectuals? This will hardly appeal to the original M customer.
The list of festivities also includes a two-day event for employees. The M managers can once again wallow as self-promoters. The majority of M employees would probably prefer a decent salary and fair employment conditions?
In the same breath, Mario Irminger is calling for an exemption limit of CHF 50.00 against shopping tourism instead of fighting against Switzerland as an island of high prices.
Gottlieb Duttweiler's ideas, free spirit and initiative - his entire intellectual legacy was abandoned decades ago by the M managers. And so the red carpet was rolled out for the German discounters to enter Switzerland.
Swissair - Credit Suisse and I fear that MIGROS will soon be added to this list. Or in the words of Freddie Mercury from Queen: Another One Bites the Dust .....