I buy most of my groceries at Migros - but I don't understand what exactly I'm collecting points for with the Cumulus card.

At Coop you can convert the points into virtual money if you want, which can be redeemed when you shop. I think 1000 points would be CHF 10.

These 4 or 5 coupons of CHF 5 each from you just seem far too little to me. Especially if you collect a lot of points. (Maybe not like those who can spend over CHF 100 per purchase, but several times a week)

I would just like to give you some input.