This year ends with an innovation: if you take part in a loyalty program, you receive an annual summary. First came the one from Lidl Plus, then it was Coop's turn with the Supercard and today I can find the Cumulus statistics in the Migros app.

The summary with the stupidest slogans comes from - who's surprised? - Migros. For example: "Honestly, do you have a key?" for the most frequently visited Migros store. Or: "Wow, you could probably stack them as high as the Matterhorn", because I bought 375 (!) products this year. I bought Coca-Cola 12 times over the course of the year: "Luckily we had enough of your number 1 on the shelf!".

I find these annual summaries good, informative and sometimes surprising. But it would be nicer if they remained factual and avoided silly slogans.

Once again, other suppliers do it better than Migros.