Amarena chocolate from Chocolat Frey back in the range, please
Amarena-Schokolade von Chocolat Frey bitte zurück ins Sortiment
![](https://image.migros.ch/migipedia/large/9a2d626a34bbdede00bc0a080e15e4ed08de6dcf.png)
Guest
10 years ago
Dear Migros
Unfortunately, you have not stocked my favorite chocolate for some time now.
It would be great to sell it in your stores again. Or do I have such a
special, unusual chocolate flavor?
All replies (21)
![](https://image.migros.ch/migipedia/large/8e19e844d08b9be645da358cdd3a21257bd7197d.png)
7 years ago
Please, please bring back the Amarena chocolate. The chocolate with the caramel filling was also taken out of the range for a few years at the end of the 90s, but came back. We've been waiting so long now...... ???
![](https://image.migros.ch/migipedia/large/6e1f8a7ff26481ecca839954ebb4f662d2bd4d03.png)
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7 years ago
Hello @Aradia7, @Mario1972 and @Eifachich
Thank you for your messages.
This bar was last produced in 2007. After more than 10 years, it is no longer entirely clear why the bar was removed from the range. Presumably, however, it was due to falling sales figures.
There are currently no plans to reintroduce the Amarena chocolate bar to our range. However, we will collect all feedback from our customers and re-evaluate it for future product range revisions.
Kind regards
Angela
![](https://image.migros.ch/migipedia/large/935c45a6dfc752d28bc49fe5c61219e83cd108e8.png)
5 years ago
7 years ago
Hello @Aradia7, @Mario1972 and @Eifachich
Thank you for your messages.
This bar was last produced in 2007. After more than 10 years, it is no longer entirely clear why the bar was removed from the range. Presumably, however, it was due to falling sales figures.
There are currently no plans to reintroduce the Amarena chocolate bar to our range. However, we will collect all feedback from our customers and re-evaluate it for future product range revisions.
Kind regards
Angela
Hello Would it be possible to produce a limited edition, as the Amarena bars are a wonderful reminder of earlier times for me and my colleagues. If they sell well, they could certainly think about making them permanent again or just producing them seasonally, similar to what Ferrero did with the Weisse Küsschen. Best regards from a Migros owner Johann
![](https://image.migros.ch/migipedia/large/6e1f8a7ff26481ecca839954ebb4f662d2bd4d03.png)
![](https://image.migros.ch/migipedia/small/c08d484cf41b81b97024dfa31bf72087b95a7a82.png)
5 years ago
5 years ago
Hello Would it be possible to produce a limited edition, as the Amarena bars are a wonderful reminder of earlier times for me and my colleagues. If they sell well, they could certainly think about making them permanent again or just producing them seasonally, similar to what Ferrero did with the Weisse Küsschen. Best regards from a Migros owner Johann
Hello johann53, thank you for your suggestion. I'm glad you have wonderful memories of the Amarena boards. :-) A seasonal offer is not currently being planned, but your suggestion has been put to the people responsible. Unfortunately, I cannot promise you whether it will be possible to implement it. I hope you will remain loyal to us and find another alternative by then. Best regards, Brigitte
![](https://image.migros.ch/migipedia/large/935c45a6dfc752d28bc49fe5c61219e83cd108e8.png)
5 years ago
5 years ago
Hello johann53, thank you for your suggestion. I'm glad you have wonderful memories of the Amarena boards. :-) A seasonal offer is not currently being planned, but your suggestion has been put to the people responsible. Unfortunately, I cannot promise you whether it will be possible to implement it. I hope you will remain loyal to us and find another alternative by then. Best regards, Brigitte
Dear Ms. Brigitte, Thank you for your response to my questions. However, I am not satisfied with it. It seems that the concerns of customers/members are not taken seriously here. Presumably my inquiry and those before me never reached the desk of the person or persons responsible. I would therefore be all the more pleased to receive a statement from the person responsible. I would like to know in more detail why it will not be possible to produce such a product for a short time. A company with a record turnover of 28 billion in 2019 will be able to give its cooperative members a little treat, won't it? I am very much looking forward to your positive feedback, Johann
![](https://image.migros.ch/migipedia/large/ada6d8b98aa846d6d48dd554d9acce0b7044e31e.png)
5 years ago
5 years ago
Dear Ms. Brigitte, Thank you for your response to my questions. However, I am not satisfied with it. It seems that the concerns of customers/members are not taken seriously here. Presumably my inquiry and those before me never reached the desk of the person or persons responsible. I would therefore be all the more pleased to receive a statement from the person responsible. I would like to know in more detail why it will not be possible to produce such a product for a short time. A company with a record turnover of 28 billion in 2019 will be able to give its cooperative members a little treat, won't it? I am very much looking forward to your positive feedback, Johann
Did I read the word "worry"?
![](https://image.migros.ch/migipedia/large/6e1f8a7ff26481ecca839954ebb4f662d2bd4d03.png)
![](https://image.migros.ch/migipedia/small/c08d484cf41b81b97024dfa31bf72087b95a7a82.png)
5 years ago
5 years ago
Dear Ms. Brigitte, Thank you for your response to my questions. However, I am not satisfied with it. It seems that the concerns of customers/members are not taken seriously here. Presumably my inquiry and those before me never reached the desk of the person or persons responsible. I would therefore be all the more pleased to receive a statement from the person responsible. I would like to know in more detail why it will not be possible to produce such a product for a short time. A company with a record turnover of 28 billion in 2019 will be able to give its cooperative members a little treat, won't it? I am very much looking forward to your positive feedback, Johann
Hello Johann53 The bar was last produced in 2007. Unfortunately, after more than 10 years, it is no longer entirely clear why the bar was discontinued. We assume that this decision was made due to declining sales figures. We really have no plans to reintroduce the Amarena bar at the moment. However, we are collecting every single piece of feedback and will reassess it when revising the range in the future. It is important to us to adapt the range optimally to customer requirements. We try to meet the different needs of our customers. Unfortunately, we cannot fulfill every single wish. Nevertheless, we have placed your request with those responsible. Kind regards Angela
![](https://image.migros.ch/migipedia/large/de88039f4967b0d480082cb94d167107b77b8113.png)
4 years ago
5 years ago
Hello Johann53 The bar was last produced in 2007. Unfortunately, after more than 10 years, it is no longer entirely clear why the bar was discontinued. We assume that this decision was made due to declining sales figures. We really have no plans to reintroduce the Amarena bar at the moment. However, we are collecting every single piece of feedback and will reassess it when revising the range in the future. It is important to us to adapt the range optimally to customer requirements. We try to meet the different needs of our customers. Unfortunately, we cannot fulfill every single wish. Nevertheless, we have placed your request with those responsible. Kind regards Angela
Hello everyone I can understand the reports, Amarena was my favorite chocolate and from one day to the next it simply disappeared from the range, a real shame. I will be a loyal consumer of this treat if it is reintroduced to the range. best regards Roland
![](https://image.migros.ch/migipedia/large/8c856c10b314e816e63a48181ff8d223ba15bf4c.png)
4 years ago
4 years ago
Hello everyone I can understand the reports, Amarena was my favorite chocolate and from one day to the next it simply disappeared from the range, a real shame. I will be a loyal consumer of this treat if it is reintroduced to the range. best regards Roland
Hello everyone, for me it fits in with Migros' approach, good Migros products (chocolate, etc.) are being replaced by supposedly better third-party products (Lindt, Toblerone, Ovaltine). Migros' basic idea: the consumer can then buy everything in Migros, but it's also a bad idea when you can read in today's Sunday newspaper that certain Rivella products are no longer available because of different price expectations.