Dear Migros,
I must confess that I find the choice of name for this yoghurt simply distasteful. SIDS stands for suddenly infant death syndrome... I'm curious to hear what you think...
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All replies (3)
Guest
By spelling the name correctly (namely with an apostrophe), you have actually already given the answer yourself: It's not about SIDS, but about Sid's.
So someone's name is Sid and the yogurt is his.
Sid's yoghurt. Sid's yogurt.
Similar to "Anna's Best".
Guest
@samariteri That's only a problem because you're using an English-language term. You can't criticize something like that in multilingual regions ... there are other things that mean something that is somehow "inappropriate" in another language. Ikea, for example, sells a cake called "Kaka" (which is not "inappropriate" in Swedish).
There are also other problematic names in Migros that are only problematic for people who speak other languages. For example, there is "Cornatur" in Migros ... this is a completely artificial word, but for someone who speaks French it sounds like "corps" (= body -- corpse) and "corne" (= antlers). Words like that make a French-speaking vegetarian lose his appetite.
There's also a car ... it's called "Passat" ... in French it sounds like "pas ça" (not that kind of thing).
It's best to get out of the habit of criticizing such terms.
For me, "SID's" yogurt means that it's a yogurt from "Sid" ... it's not even that I'm upset about the fact that this "Sid" probably doesn't exist any more than the "Gröselili" that supposedly bakes the cake from "Grandma".
brainstuff
Guest
Hello@samariteri
Thank you for your message. The name of the yogurt is of course not intended to refer to sudden infant death syndrome. We have made the following two considerations for the name:
The yogurt was created for the younger generation and therefore named after the little voracious cartoon monster SiD (as seen on former yogurt).
The name SiD comes from the English language and is an abbreviation of the name Sidney. The name represents a passionate, upbeat and lively character who radiates a lot of energy and likes to be surrounded by people.
I hope this explanation makes sense to you.
Best regards
Tanja