I don't understand what the point is again. The argument that Kitchen & Co is just more English and therefore more popular with young people is nonsense. In general, why are most new products only given English names? There are hardly any vegan products with a name that can be understood without a dictionary. e.g. Sausage Spread, why not Vegan Sausage Spread? Or Grill-Mi Pork Brisket, why not Pork Brisket?
But yes, it makes a lot of sense. Younger customers read Kitchen&Co, find it trendy and only buy it for that reason ☝️🤣🤣
It also annoys me that everything has to be in English. I just don't buy what I don't understand, it's too stupid for me to look at the list of ingredients to see what it might be.
But yes, it makes a lot of sense. Younger customers read Kitchen&Co, find it trendy and only buy it for that reason ☝️🤣🤣
And Migros Basics also sounds much trendier than John Adams ? Do you seriously think they sell more pans and crockery because it's called Kitchen&Co?
And Migros Basics also sounds much trendier than John Adams ? Do you seriously think they sell more pans and crockery because it's called Kitchen&Co?
My post was meant to be ironic 😂
When I think of "basic" I always think of the common term "basic b*tches" which is not so appreciative, basic migros lol😆
Well, "Cucina e Tavola" wasn't strictly according to the dictionary either... 😉
And Migros Basics also sounds much trendier than John Adams ? Do you seriously think they sell more pans and crockery because it's called Kitchen&Co?
If it were actually called MIGROS BASICS, it would still be reasonably acceptable. But it's even worse: MIGROS ESSENTIALS And in the overview after the online search, this MIGROS ESSENTIALS then appears so meaninglessly often that there is no longer any relevant statement at all. MIGROS makes more for Switzerland - unnecessarily more essentials
I think you misunderstand what I mean😅 or I misunderstand you😅 but we're digressing - I'm curious to see what else comes up on the subject😁
I meant whether it used to be Italian or English now, it doesn't matter in the end. Except in Ticino, of course 🙂
Hello ejakob, thank you for your inquiry. Own brands are part of Migros, they are part of our DNA. But there were too many different brands that it was confusing - now there is one brand, but with different sub-categories: for example, "Migros Kitchen & Co." instead of Cucina & Tavola, or in clothing "Migros Essentials" instead of John Adams or Ellen Amber. The new brands should make shopping easier and quicker for our customers. We have used terms that are commonly used in the market, which are easy to understand and already familiar to customers. Of course, we also asked our customers about this and received positive feedback. Best regards, Alex
Hello ejakob, thank you for your inquiry. Own brands are part of Migros, they are part of our DNA. But there were too many different brands that it was confusing - now there is one brand, but with different sub-categories: for example, "Migros Kitchen & Co." instead of Cucina & Tavola, or in clothing "Migros Essentials" instead of John Adams or Ellen Amber. The new brands should make shopping easier and quicker for our customers. We have used terms that are commonly used in the market, which are easy to understand and already familiar to customers. Of course, we also asked our customers about this and received positive feedback. Best regards, Alex
Since the stuff is labeled Kitchen & Co., shopping is faster. And Essentials is a familiar term among customers. Aha. Well, well, well.
