Hello,
I would like to suggest that Mibelle create a fresh "eau de cologne" Exelia softener. After having used it many times in Spain, it's a universal, very fresh fragrance that's much, much used in Italy, Spain, .... I'm sure it would be a "hit" in Switzerland :-)
This fragrance can appeal to several generations: young, old, women, men, because it's so universal and fresh without being too "typical". Many potential users can identify with it.