A few weeks ago I saw the following article in the Bund:

http://www.derbund.ch/wirtschaft/unternehmen-und-konjunktur/Mit-Cumulus-Not-lindern-ist-nicht-so-einfach/story/27032660

I think it's a great pity that Migros couldn't show its greatness and stop the young student's social project (especially after Migros Ostschweiz had previously given the OK!). I know many people who would not want to register for the Cumulus card and collect money for this project. It is also grotesque that Migros has been profiting from emergency aid recipients for a long time, because instead of money they usually receive Migros vouchers, which are certainly paid for by the federal government.