When money comes before the customer

Wenn Geld vor dem Kunde kommt

Guest

Gottlieb Duttweiler laid the foundations for Migros in 1925 with five sales trolleys. He came to the customers.

Today, the customer comes to Migros and Migros decides what we should buy. I'm talking about the creeping reduction in the product range.
A number of products are no longer available in some stores. E-mails to Migros are not answered or are forwarded to the branch manager of the Migros store in question.
There are probably some of these highly educated people at work; the motto: Money Money Money!!!

When Migros came to our village, the municipality determined the sales area in such a way that there was room for the existing village shops as well as for Migros.
Today, after around 30 years, Migros has managed to get rid of the shops! Only Migros!

Now comes the second blow: many products disappear! The range is being streamlined!
First consequence: I look for another larger Migros where I can make my shopping list, because I don't go to 2-3 Migros (I'm not stupid!).
The result will be that in a few years Migros will also disappear from the village. The goal is only central Migros shopping centers. No smaller deliveries to villages. Some managers don't care how customers or older people get there. The main thing is that the till is right. It's the money and not the customer.
Dear Gottlieb, what happened to your idea?

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All replies (8)

Twilight

A striking number of comments on Migipedia state that customers are annoyed or incredibly disappointed when their favorite Migros products disappear from the range or are only sold in large stores. I have already asked myself to what extent supply does not (also) determine demand: If the beloved bread x or the fine chocolate y is only offered in a few large M stores, demand is logically lower, as many people never get to know the product or don't make the long journey to the nearest large store. Migros then removes bread x and chocolate y from its range on the grounds that demand is low... Too bad, because the Swiss are such creatures of habit ;-). No, seriously, for me a constantly varied Migros range is really a part of quality of life and I agree with watchfox that Migros as a cooperative must make an effort here. That's why I think it's great that Migros has already implemented some product requests from customers quite promptly - more of that! Greetings, "Twilight"

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Swiss-lady34

Exactly
I feel the same way
I work next to a small Migros supermarket from which I buy a lot of products..... and items that I may not need every day but that I still need every now and again disappear from the range.
And I don't have the option of going elsewhere, there's no larger Migros nearby.
It's such a shame...

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trixvi

The situation is ambivalent: when branded products became available at Migros, prices at Coop fell. The branded products made the original MeToo products superfluous, even though there were customers who preferred them. And now Migros classics are being discontinued.
BUT: the Coop and Migros product ranges have become interchangeable and the prices are largely identical. I (a Migros customer) don't really need to go to Migros any more, I can get everything in Coop too, and the Coop is closer.

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Twilight

It's starting to get on my nerves: my organic oat nuts and all my organic tinned vegetables have disappeared from my M store. The employee only half-heartedly shouted over his shoulder that I should just go to an MM store and "they'll make an effort...". I'd better not get used to Migros products if I'm not going to be able to buy them regularly...

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Guest

Hello Acko,
Your sentence:
And what that has to do with Duttweiler, I really don't know?

Have you read the book and the story of Mr. Duttweiler?
Unfortunately, I don't know how old you are?

An example:
Migros trucks were not efficient in 1925 either.
Back then there were managers who calculated differently.
There are mixed calculations, you earn more there, less there. Not just money, money, money! The end result must be above the line. But today you want to be in the black everywhere.
Being big has the advantage that you can do mixed calculations.

In smaller Migros, it would not be efficient to offer three different toilet cleaning products or four different detergents.

If a person aged 85 has to travel an hour on public transport to pick up a plum juice in another larger Migros because it has been removed from the local range, then I have a problem.
I hope you never get old.

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Twilight

Hello watchfox, your last paragraph sums it up perfectly! And with the many "older" people, there are also other - mostly "weak" - groups of people such as stressed single parents, people living in poverty, the sick and the disabled who are really dependent on their small Migros stores stocking a wide range of local products. It's a shame that Migros seems to be building up instead of downsizing! Kind regards, "Twilight"

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Twilight

@acko, I have to say that for some people, grape juice may well be part of a decent quality of life, measured by today's Swiss standards!

Of course, there is the balancing act of efficiency/price pressure. But I think Migros has the best chance of mastering this balancing act with innovative ways for the benefit of its loyal customers... Kind regards, "Twilight"

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Guest

I can only agree that I also find it very annoying that the variety of products is getting smaller and smaller. The latest example that I personally found annoying: Andros Trois Agrumes fruit juice has been removed from the range. Instead, you have the choice between what feels like 78 orange juices where even 4 (fresh from the refrigerated counter, pasteurized, 1x "normal" 1x organic Fairtrade) would easily suffice.

Equally annoying: normal dairy products are replaced by this Bifidus nonsense, just to take more money out of the customer's pocket for demonstrably non-existent added value.

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