You can always buy ready-made gift baskets for Christmas. It would be great if Migros could sell the baskets, then you could fill them yourself with products that suit the recipient, and of course wrap them in cling film after the checkout. Of course, customers would have to be made aware of this idea, e.g. with a slogan next to the already filled baskets. "The contents of this basket don't suit your grandma? Put together a basket yourself...with your grandma's favorite cookies, favorite tea, favorite chocolate, etc."