Dear Migros - for some time now, there have always been these great "advantage coupons" at the checkout. I've been wondering for some time what this nonsense is all about!
Well, at least *I* regularly feel like I'm being taken for a ride by these coupons! Most of the products that appear on these coupons are only needed by the average person - if at all - in homeopathic doses! If these coupons were at least valid for a whole area (e.g. "fruit", "meat", "dairy products", "ski clothing" or similar), then you could even do something with them. But do you really believe that there are a significant number of people who save these coupons, rewrite their next shopping list and then buy a cart full of "organic olives and pickles" (e.g. my last advantage coupon) the next time they go shopping because of a few Cumulus points? ||-(
So I always throw these things away and I am convinced that 99% of people do the same. So these coupons are useless waste as soon as they are printed out and therefore a superfluous burden on the environment! Just leave it alone!
With kind regards,
Michael
All replies (10)
Guest
I think these advantage coupons are on products that are not yet profitable enough for Migros or are not sold enough, and by multiplying the Cumuls points, customers are encouraged to buy them. The aim is to achieve customer loyalty. Customers have been accustomed to the conventional weekly promotions for decades and this becomes dull over time so that the Cumulus vouchers multiply the profit again. The same applies to the recently launched WIN WIN stickers.
Hello everyone
As far as I know, these advantage vouchers are already a bit tailored to the respective customer/purchases! (Migros is watching you???)
In other words, according to your shopping (behavior) you will receive the corresponding advantage coupons.
At least that's almost always been the case for me so far. I've only received coupons for products that I buy regularly. 1-2 times it was other/similar products, but of course I don't fall for that, that I then buy these products just because of the multiple points. These (1-2) vouchers then ended up straight in the bin. And so that I don't always have to think about it, I always activate the respective vouchers online in my user account.
(You can create/activate an account at www.migros.ch, My Migros) Highly recommended! (I don't have the app on my cell phone, because I find it tedious when customers at the checkout pull out their cell phones and search and search and I wait and wait until they find the QR code or Cumulus code to have it scanned!!!).
By activating it online, it then automatically takes the vouchers when I buy the products. That really gives me a lot of points! I noticed it in the last statements!??
Regarding waste/environment, I agree with you. It would be good if you could check a box online or in the app
or in the app that you don't want these receipts in paper form.
(This has already been discussed here).
As I said, apart from the waste/environment point, I think these receipts are OK. Maybe it's because I buy the same products very regularly and therefore almost always receive useful vouchers?
So good luck to you in getting such useful vouchers.
I can confirm MaB26's experience: an estimated 80% of the advantage coupons are for items that I buy regularly. I throw the coupons away immediately, but then activate them via the mobile app.
@pucalpa. Unfortunately, you are wrong with your opinion. Behind these advantage coupons is a highly complex algorithm based on your shopping behavior, among other things. It's called personalized marketing. Take a look at the 10vor10 program from last night. It was also a topic there. Not Migros, but the algorithm.
My experience:
In the beginning, I always got coupons for products I've never bought before. For some time now, they have been better suited to my shopping habits (mayo, potatoes and ice cream sticks). Nevertheless, they usually end up in the bin, as I often forget about them and unfortunately shop less and less often at Migros. And no, I don't like the digital version.
I would like to see "simple" multiple Cummulus points vouchers that count for the whole range again.
Greetings moz
Hello everyone
So far I have been very happy with the new advantage coupons from this pilot project. With one exception, the coupons have been in line with my shopping behavior and I have redeemed all but two or three of them.
Today, however, I received a coupon that made me feel a bit cheated: 25x Cumulus points on "all men's and women's shoes".
Now, it's not as if I've never bought shoes in Migros before, so the coupon is perfectly in line with my shopping habits. But on the one hand, I was expecting a coupon from the food sector and on the other hand, the coupon is only valid until March 6. I'm not planning to go shopping for shoes just because of this coupon, as I don't need any at the moment.
These discount coupons are often valid for a relatively short time, but with a coupon like the one for shoes, I would expect it to be valid for longer or even indefinitely.
In an interview, Herbert Bolliger said that if you don't redeem one of these coupons, you won't get it a second time. Probably because it is assumed that the customer is not interested. But: if I don't redeem a coupon within the short period of validity, it doesn't mean that I'm generally not interested in it - it might just be the wrong time. So it would make more sense to generally set the validity period of these advantage coupons to indefinite, so that they are available when I really need them. As long as I haven't redeemed it, I won't get the voucher again. And if I do redeem it, it will take at least four months - for example - before it is issued to me again.
Best regards
Walk-at-home service
There will probably be few areas of application in which the achievements of artificial intelligence are more in demand than in the case of the algorithm for the Cumulus advantage coupons!
Hello @mmo18
We have decided to introduce individual benefit coupons so that our customers can also benefit from personalized offers.
To make redemption easier, the range or product and the redemption conditions are printed directly on the coupon.
According to initial surveys, the individual coupons are highly appreciated by our customers and are already being actively used.
Of course, advantage coupons for the entire range will continue to be available.
I hope I have been able to explain the advantages of the new advantage coupons to you.
Greetings Natalie