Nonsensical Superhäsli collection campaign for the second time | General | Forum | Migros Migipedia

Nonsensical Superhäsli collection campaign for the second time

Unsinnige Superhäsli Sammelaktion zum Zweiten

How can it be reconciled that sustainability is written so loudly on the banner and then such waste-producing and ill-considered collection campaigns such as the "Superhäsli" are carried out time and again?
If the marketing team went into the children's rooms, would they know that these bunnies might be taken home, but that there are already dozens of soft toys there and they end up lying in the corner after a short time? If Migros wants to be sustainable, then please follow through and find creative ways to offer added value. Everything else is just waste.

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