Products that fall out of the range

unbekannt270 · 2021-04-11T17:12:32.664Z

Time and again, products that fall out of the range are a major source of annoyance for customers. Often a product stays with you for years. Unfortunately, I still don't understand why such products are missing from one day to the next. Therefore, my suggestion for a clean communication towards the customer: In the web offers (website, app), information is provided about discontinued products & ideally equivalent replacement products are mentioned. The same applies to national delivery interruptions. Of course, this can't be done in every local store, but at least online. P.S: Incidentally, I only came across this because the M-Budget (spiced) gherkins were suddenly missing. Where did they go?

M-Infoline

Hello unknown270, thank you for your message. Unfortunately, the M-Budget gherkins (1560.117) were no longer available, which is why we were unable to offer them. However, the replacement article is expected to appear in calendar week 22: M-Budget pickles (1560.131). You raise a point where Migros can really improve. It's important to us to provide our customers with better information about product issues. We rarely communicate these for two reasons: 1. we suspect that our customers would not be sufficiently aware of announcements about article tasks, as they are exposed to an excessive number of advertising messages these days. 2. in addition, comprehensive communication about items that we are removing from the range would involve disproportionately high costs. We are happy to take your idea on board and have informed the relevant specialist department. Kind regards, Noemi

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Federwolke

M-Infoline

Hello unknown270, thank you for your message. Unfortunately, the M-Budget gherkins (1560.117) were no longer available, which is why we were unable to offer them. However, the replacement article is expected to appear in calendar week 22: M-Budget pickles (1560.131). You raise a point where Migros can really improve. It's important to us to provide our customers with better information about product issues. We rarely communicate these for two reasons: 1. we suspect that our customers would not be sufficiently aware of announcements about article tasks, as they are exposed to an excessive number of advertising messages these days. 2. in addition, comprehensive communication about items that we are removing from the range would involve disproportionately high costs. We are happy to take your idea on board and have informed the relevant specialist department. Kind regards, Noemi

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"My" Migros as the Swiss champion of lazy excuses once again, it's shameful... "We suspect that our customers would not be sufficiently aware of announcements about article tasks, as they are exposed to an excessive number of advertising messages these days." Please leave it to your customers to decide what they want to notice and what not. Thank you, I think the topic opener's suggestion is a good one. You'd be surprised if you knew how much turnover you've lost from me alone as a result of the streamlining of the product range in recent years. A lot of it was probably only because you didn't provide information about possible replacement products. Once I've discovered a substitute product from the competition, I often stick with it. And that leads to another chain of purchases there (while I'm there...).

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Sebastian_Migros

Bodenseeknusperli

What are the costs, please? It costs more time and staff if people here and in the store ask thousands of times where product XY is. That would reduce a lot. And you discuss taking it out, when it's decided, someone in the office goes to the computer and clicks a few times to drag the product into a list with "fly out". 10 minutes maximum. 10 minutes at most. And as for being seen: yes, you are overwhelmed by advertising. But a button next to "New products" and then the products are listed in the same way as with New. Unlike advertising, which is almost always hidden anyway, I would look at the list every week to possibly buy something for the last time. The topic is almost ALWAYS there when something is released, but it hasn't been listened to for years. E.g. from 3 years ago. https://migipedia.migros.ch/de/forum/aus-dem-sortiment-genommen?backtoboard=q%3DListe%26p%3D3%26sort%3Dlast_activity&reply=7edf4c5b-3a66-4fb5-a4e4-f8ff71e79160 and most recently in the tampon or cat food thread. Oh well: far fewer customers would be offended or annoyed, preparing for a farewell makes it easier... less angry customers and so on... so... if that were important😋

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Hello everyone @Bodenseeknusperli, I agree with you. In many life situations, it is beneficial to be able to prepare for a farewell. It gives you the opportunity to prepare the right words - to buy a farewell gift, to consciously enjoy the last moments together or, in the case of product discontinuations, to be able to stock up on that one favorite item. However, the Greek philosopher Heraclitus taught us that "the only constant in life is change". This famous quote has lost none of its validity even after two and a half thousand years. And so I also ask for your understanding and acceptance that it is in the nature of things that there are constant changes in life and in our product range. Philosophical greetings Sebastian

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indios

Sebastian_Migros

Hello everyone @Bodenseeknusperli, I agree with you. In many life situations, it is beneficial to be able to prepare for a farewell. It gives you the opportunity to prepare the right words - to buy a farewell gift, to consciously enjoy the last moments together or, in the case of product discontinuations, to be able to stock up on that one favorite item. However, the Greek philosopher Heraclitus taught us that "the only constant in life is change". This famous quote has lost none of its validity even after two and a half thousand years. And so I also ask for your understanding and acceptance that it is in the nature of things that there are constant changes in life and in our product range. Philosophical greetings Sebastian

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Bad answer! Pure bragging by Migros. When will Migros finally realize that it is taking a huge step backwards........

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Guest

@unknown270 You speak from my soul. If it was at least from one day to the next, you could cover up beforehand in some cases.

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smartcoyote

indios

Bad answer! Pure bragging by Migros. When will Migros finally realize that it is taking a huge step backwards........

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The motto is: Coop/Lidl etc. goes forward, Migros goes back... Probably won't change that quickly, unfortunately

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Produkte die aus dem Sortiment fallen

All replies (6)

All replies (6)