Why do you now have to buy 3 packs of pasta instead of 2 to benefit from the promotion? Does Migros only want large families as customers? ? I'm starting to get annoyed by these 3 for 2 bulk packs, first you introduced it with the biscuit packs and now with the pasta too?
For a promotion to be (also) worthwhile for the supplier, he must be able to purchase the product accordingly - i.e. with a volume discount. However, if it is a matter of foodstuffs, the goods must also be able to be sold on time. This means that large families or people who are prepared to build up stocks are the beneficiaries of such a campaign.
This seems logical to me, which is why I'm only interested in promotions for cleaning and detergent products, which I can put in the cellar.
Migros used to simply say, for example, 20% off the entire Nivea range, 20% off the entire L'Oreal range, 20% off the entire Frey range, 20% off the entire Elan range and so on. Recently - and more and more - they say 20% discount from 3 items, 20% discount from 2 items, etc. Why do I always have to buy more than 1 item to benefit from a promotion? Well, I understand why, Migros wants to boost sales, but for me as a consumer it's totally annoying. I don't need so many goods in stock, and I don't like to buy so much in stock either...
Hello everyone, thank you for your messages. It is very important to Migros to create varied promotions. We often even offer products at reduced prices several times a year. The individual items are also on promotion from time to time, so you don't have to stock up. The promotions are always different so that all our customers can benefit from good offers that meet their needs. Best regards, Heidi
I have a - customer-friendly - suggestion: Why doesn't Migros lower its prices to those of Lidl/Aldi?
@smartcoyote
The suggestion is meant to be a joke of the year - or do you seriously want an answer?
Surely I want an answer to that...
Example: Blackberries from Switzerland at Aldi 250g Fr. 3.99, blackberries from Switzerland at Migros: from approx. Fr. 6.00 upwards ("extra" version even more expensive). There are many such examples in the fruit/vegetable sector. I don't even want to talk about the other products. Even with branded products (e.g. Nivea), Aldi is always slightly cheaper than Migros.
@smartcoyote
The comparison between hard discounters and Migros is a huge misnomer. Discounters are already leaner in terms of their structure.
The higher prices at Migros are also due to the fact that it is statutorily obliged to provide some cost-intensive services, such as cross-subsidies (club school, parks in the countryside), promotion of culture, support for research and development and much more.
In addition, Migipedia and other Internet platforms that are offered free of charge also need to be financed somehow.
Unfortunately, this is repeatedly ignored by the masses.
Smartcoyote
Because "they" are trying to get into the CH market. They do everything they can to expand. Look how they are in
are like in Germany.
Here in Switzerland "Products from the region" They show pages and pages of Swiss products and regional manufacturers.
They crawl up your backside! Up to the limit!
And if they can poach customers, more and more. Deeper....
When "the others" show clear losses, they show their true colors.
The main thing is to gain a foothold and any means is good! Especially, presumably, low prices where they have little profit.
Hello @smartcoyote, as @Nachtspalter already wrote, you can't easily compare prices between Migros and discounters.
A discounter has "permanent low prices", but runs fewer promotions. Migros has normal prices and regularly offers significantly lower promotional prices. In contrast to the hard discounters, our promotional items are usually in stock for a whole week. The rest of the range is also practically complete in Migros stores until shortly before closing time, whereas consumers in hard discounters are often faced with empty shelves.
The structures of discounters are also different from those of Migros. No discounter has service departments or places as many staff on the sales floor as Migros. The handling of goods also makes a big difference. Migros also differentiates itself from discounters through its store layout, store design, marketing measures, the size and breadth of its product range and employment conditions. These are all cost factors that are ultimately reflected in different product prices.
I hope you can understand our reasoning.
Kind regards, Heidi
Thank you for the explanation/reasoning. However, I can only partially understand it.
"A discounter has "permanent low prices", but does fewer promotions." => in my opinion, this is not true with regard to Lidl, for example: Lidl has permanent low prices and yet every week (Monday and/or Thursday) runs promotions on products that Lidl has as standard in its range (in addition to promotions on products that Lidl offers as a special promotion because they are not standard in its range, such as shoes, clothes, blenders, microwaves, etc.).
"Migros has standard prices and regularly offers significantly lower promotional prices." => not true in my opinion; Migros does run promotions, but these promotions are - despite promotions - not always or hardly ever cheaper than Lidl's/Aldi's normal prices; example: Migros promotion blueberries 500g 5.90 Fr. (instead of 8.80 Fr.), Aldi (normal price) 500g 4.99 Fr., Aldi promotion: 3.99 Fr.
" In contrast to the hard discounters, our promotional items are usually in stock for a whole week." => not true in my opinion; promotions from Lidl or Aldi are also usually available for the entire week during the promotion week stated in the brochure (for food products always; other promotions are marked with "from (date)" and are therefore available while stocks last); I have experienced in some Migros stores that promotional items were no longer available on Monday (last day of the promotion) (I have often experienced this with MClassic chip packs, Pelican fish products, French fries packs, etc.).
"The rest of the range in Migros stores is also practically complete until shortly before closing time, while consumers in hard discounters are often faced with empty shelves." => not true in my opinion; for example, I've often found fresh bread in Lidl or Aldi just before closing time, while I've stood in front of empty shelves at Migros; the same with fruit/vegetables (and if there was any at Migros, it was moldy, rotten, etc., which obviously nobody wanted to buy anymore). This may have been the case at Lidl or Aldi in the past, but Lidl and Aldi have clearly improved in this respect.
"The structures of discounters are also different to those of Migros. " => that's true
"No discounter has service departments or puts as many staff on the sales floor as Migros." => that's true; but still a bit of a stupid question (to exaggerate): what exactly do I need service departments for (e.g. meat counter, fish counter, cheese counter, etc., as the majority of these products are already pre-packed in the chiller cabinet)? Of course I appreciate the exchange with the nice staff behind the counter at Migros, for example when I want to talk shop with someone about cheese, meat, fish etc. or get a recommendation from a "professional". The problem there, however, is that it depends a lot on the employee; many employees are very competent, helpful and friendly, but there are also some who have no idea at all and then just talk without really knowing anything about it, the main thing is that you can sell the customer this cheese, fish, etc. or then they are grumpy / in a bad mood, etc. I'm not saying that the discounters don't also have staff who are in a bad mood/not in the know, but I expect a bit more from Migros.
Migros puts a lot of staff on the sales floor, but then cuts them back at the checkout (keyword: self-scanning checkouts etc.). Or the drastic staff cuts at Migros Aare (recently reported in the newspaper).
"The handling of goods also makes a big difference. Migros also differentiates itself from discounters through its store layout, store design, marketing measures, the size and breadth of its product range and employment conditions." => that's true; although I must add here that Lidl and Aldi, for example, were one of the first to pay employees the minimum wage of CHF 4000, while Migros only followed suit later; and as far as goods handling is concerned: keyword moldy/mildewed berries etc. > You would actually expect something like this from a discounter (because it's cheap, etc.), but the fact is - at least that's what I often experience when I go shopping at Migros - that it's more the case at Migros. You would expect Migros to get a better handle on this with all the infrastructure at its disposal, etc.
"These are all cost factors that are ultimately reflected in different product prices." => sure, but I have the feeling that there is still a nice margin on top of the prices, which flows into Migros' coffers alone...
