what if migros were to reintroduce a monthly bread (as it did 10 years ago), perhaps with seasonal inspiration.
this would also be an opportunity to see whether these breads could then be included in the normal range - if demand is high...

i loved this monthly bread campaign at the time, because it added a bit of variety to the migros bread range, which is very good and quite large. but if you like to eat bread often, you'll sometimes want something completely new!!!

and i also have a bread up my sleeve that you could definitely include in your range as a monthly bread or even better as a "normal bread". i enjoyed it as a monthly bread back then and haven't seen it anywhere since:

zwetschgen (or plums?!)-brot!!!! that was soooooooooooooooooooooo good. it was a wholemeal bread with dried plums in it. meeeegafein!

wouldn't that be an idea?
;-)