Dear Migros
I think your advertising is really successful, but in connection with iMpuls it bothers me that the speaker is a heavy smoker, or at least true. What may be appropriate in the context of Gauloises cigarettes seems rather out of place in the context of a health campaign.
Maybe a little tip for next time...
Best regards
Maxipriest
Hello @Maxipriest, could you tell me which advertisement you mean exactly? And perhaps also how you think you can tell that the speaker is or was a smoker? If I know which advertisement it is, I might be able to find out whether the smoker is true or not. And otherwise at least place your tip. Kind regards, Nina
Hello Nina
The voice appears in various commercials, always at the end. Example:
https://www.youtube.com/watch?v=NjBZobu_6yc
As a musician, I have experience with this type of voice. It seems pretty unlikely to me that a non-smoker would ever have such a voice in their life. Admittedly, it is quite attractive, which is one reason why many actors deliberately don't quit smoking.
Best regards
Maxipriest
Ah that part @Maxipriest. That's the same saying for all commercials, not the iMpuls one. Nevertheless, I'll try to look into it. You may have to be patient until I've found something ;) Best regards, Nina
I still don't think it's ideal to use such a spokesperson as an ambassador, as you don't know the person's background. I think that the voice was chosen deliberately, but that perhaps they weren't thinking of a health campaign. For years (in the 90s and 00s) almost only smokers were given speaking roles in commercials, e.g. Renault "Créateur d'automobiles". This made consumers find these voices particularly attractive: deep, rough, raspy...
Oh please, another farce... The narrator reminds me a lot of Marcus Signer (who played Inspector Kägi in the SRF crime series "Wilder"). What's wrong with that? A matter of taste, quite simply.
Advertising will never please everyone. Personally, I find Siroop, with that sweet-tempered lady, much worse.
@rbde565
I don't really see the problem either.
The Migros ads used to be much better because they were also humorous.
The Siroop adverts are a bit of a throwaway.
As far as grocery stores are concerned, EDEKA's advertising is currently the best.
Hello @Maxipriest. I was able to find out that the speaker was chosen simply because of his function - i.e. his voice. Because he was perceived as extremely likeable. We also don't know whether he is or was a smoker. So I guess the benefit of the doubt goes to the defendant ;) And as @Bodenseeknusperli says, denying a (ex-)smoker a scooter for this reason...
But your objection has been placed and heard in the right place.
Kind regards, Nina
Thank you, Nina, for your answer. Of course, I don't think this is a bad thing either. But as a company in the spirit of Gottlieb Duttweiler, you are subject to special scrutiny - especially when it comes to public health.
Greetings Maxipriest
An interesting observation. Thank you for the discussion. Constant dripping wears away the stone.
