Guest
Imagine you have your products in your digital shopping list (https://www.migros.ch/de/services/digitale-einkaufsliste.html) and are now about to enter the store. Wouldn't it be great if the Migros app could now guide you through the store as quickly as possible so that you can add your products to your shopping cart one by one?
Guest
And who stores the information in the app? Every day, because things are constantly being rearranged? And if something is wrong? What does your idea look like in concrete terms? Questions upon questions...↵↵"I'm sorry, can you really tell me how to ... find?... Thank you" also works without a smartphone😉
The Migros store updates the information on where which goods are located with a click in the app (3D positioning in the room + barcode of the product). If something is wrong, you can always ask + store employees can correct errors with a click so that the data is correct again. It is not equally useful for all customers. But many stand at the entrance with a long shopping list for the family in their hands and ask themselves, even in a well-known store, what is the quickest way through. At least that's how I often feel. This system doesn't have to be super precise or even perfect. Migros also collects interesting movement data from customers free of charge (which I personally wouldn't care about). Incidentally, optimal is also individual: some people just want to shop quickly, having thought about what is important to them beforehand. Here are some keywords (=profile?): Organic, vegan, allergies, no/little packaging, no plastic/prefer glass, regional products, cheapest products, and much more. They create their shopping lists accordingly. And then, as a customer, I want to see whether the goods are (probably) available in the store.
Guest
What for?
some want to shop a (long) shopping list as efficiently as possible, without searching and running around pointlessly.
some want to shop a (long) shopping list as efficiently as possible, without searching and running around pointlessly.
@harald2020 1. if you always go to the same store, you know over time where the stuff is. 2. I don't think it's worth entering the location map into the app for every single store. 3. it's fun to discover a new product every now and then while searching.
Guest
The Migros store updates the information on where which goods are located with a click in the app (3D positioning in the room + barcode of the product). If something is wrong, you can always ask + store employees can correct errors with a click so that the data is correct again. It is not equally useful for all customers. But many stand at the entrance with a long shopping list for the family in their hands and ask themselves, even in a well-known store, what is the quickest way through. At least that's how I often feel. This system doesn't have to be super precise or even perfect. Migros also collects interesting movement data from customers free of charge (which I personally wouldn't care about). Incidentally, optimal is also individual: some people just want to shop quickly, having thought about what is important to them beforehand. Here are some keywords (=profile?): Organic, vegan, allergies, no/little packaging, no plastic/prefer glass, regional products, cheapest products, and much more. They create their shopping lists accordingly. And then, as a customer, I want to see whether the goods are (probably) available in the store.
Hi harald2020 The idea could be exciting for users, but I'm just wondering what it would do for a Migros user. Most of the time, you go shopping and add other products to your cart that weren't on the list, but you've seen them and just want them. With a map like that, you would pretty much "blindly" walk to the shelf, pick up your stuff and leave the store. I can imagine that people would then buy far fewer products than usual. As I said, it might be interesting from a consumer perspective, but less so from an economic point of view.
Guest
Hi harald2020 The idea could be exciting for users, but I'm just wondering what it would do for a Migros user. Most of the time, you go shopping and add other products to your cart that weren't on the list, but you've seen them and just want them. With a map like that, you would pretty much "blindly" walk to the shelf, pick up your stuff and leave the store. I can imagine that people would then buy far fewer products than usual. As I said, it might be interesting from a consumer perspective, but less so from an economic point of view.
Hi schoggikeks32 good question - what is the benefit for the store? Here is an attempt at an answer (certainly not complete, I'm not a specialist): - the store can use this service to better retain certain customer groups - I prefer to go to a store where I am guided because I save time (I don't always want that, but perhaps more and more often) - the store knows how customers pass through the store. But I can't say what it does with this data - the store can point me to certain offers that I can pick up "on the way" - depending on which solution is chosen, the store knows exactly which shopping cart is where. But I have to admit, I have no idea how interesting this information really is. Basically, as a customer, I can walk through the store at any time and at my whim - even with a navigation system. The navigation system shows me the best route from my current position at all times. I would make the app more like a game (Nintendo Switch Ring Fit or similar :-). Some people then go through the market in a playful way (ha ha). It would be great if someone from the field would (seriously) comment on the idea. I think when the first car navigation systems came out, people were also sceptical at first. Think back to all the jokes about it. Today it's standard. But I don't know whether car navigation systems are the same as indoor navigation systems. As with all new ideas, you first have to talk to lots of different people, gather different points of view, find a target group before you develop anything technical, but also recognize in good time when an idea is complete nonsense (at first?).
Guest
@harald2020 1. if you always go to the same store, you know over time where the stuff is. 2. I don't think it's worth entering the location map into the app for every single store. 3. it's fun to discover a new product every now and then while searching.
@Nachtspalter, 1. if you always go to the same store, over time you know where the stuff is --> unfortunately only almost true. I've been going to the same store for years (big family shopping) and I still don't walk through the store in the best possible way. Then there's the fact that the shopping list changes or isn't even mine in some cases (children :-)) 2. I don't think it's worth entering the location map into the app for every single store --> I don't know that for sure either. But as an engineer/computer scientist, I can potentially see how easy it could be: a photo of the product's barcode (on or in front of the shelf) via smartphone - that's it. Of course, that's still a lot of work. There is potential for even more automation (=cost reduction). 3. It's fun to discover a new product every now and then when searching --> absolutely, that's what I mean too. And you can keep doing that ;-) But then I can also decide to go back "my way" as quickly as possible ;-)
Guest
Cool, as a man I'm looking for just such an app. But it still doesn't exist, does it?
No, not that I know of.
